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Brand Messaging

Help Thinking Beyond Borders * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Thinking Beyond Borders
San Rafael, CA, USA
Thinking Beyond Borders
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Thinking Beyond Borders
San Rafael, CA, USA

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Cause
Education
Skills
Marketing Writing

Posted July 22nd

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about TBB’s identity, and mission and vision.
  • Creation of taglines and talking points to help us communicate clearly and concisely.
  • Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have an up-to-date statement of our mission and values, a content rich website, and current messaging which should make it easy for you to get started. We also have a committed team and the ability to provide any other information you need.
How this will help
This project will save us $6,000 , allowing us to provide scholarships for 2 students with financial need.

The success of our organization depends on inspiring more students and families to join our programs. Without your help, we cannot communicate our brand and our value to prospective students. Your skills will empower us to help more students develop the skills to change the world.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Thinking Beyond Borders
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Cause
Education
Posted by
Scott I
Scott I.

Recruitment Director

Our mission

Empower and inspire students through education to address critical global issues.

What we do

We design and lead international educational programs for students to prepare for a lifetime of commitment to creating meaningful social impact.

Testimonials

Read the Impact Story
Devang was very professional and brought a lot of knowledge and organization to the project. He was also great to work with!
Scott I.
Scott I.

Recruitment Director

Brand Messaging Project

Thinking Beyond Borders has a great mission and it was a true pleasure to work on this project!
Devang S.
Devang S.

Digital Marketing Leader

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