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Google Ads Set Up

Help Girls' LEAP make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Girls' LEAP
Boston, MA, USA
Girls' LEAP
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Girls' LEAP
Boston, MA, USA

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Cause
Violence prevention
Skills
Digital marketing Search engine marketing

Posted July 22nd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are a nonprofit that just received a Google ads grant. We would like to use it to drive enrollment in our programs. We are a very small team with little technical or digital marketing expertise and would like someone to get us off to a strong start and teach us how to keep it going.

What we have in place
  • We currently have clear goals and a branding strategy, which should make it easy for you to get started. We also have marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $36,882 , allowing us to train an additional 10 youth in our 11 week empowerment self-defense program.

During the COVID shutdown, we moved our training sessions to Zoom. Previously we worked with schools and community centers who engaged us to work with their students. Without those partners, we had to go direct to students and their parents and we learned that we can provide high impact training in an open enrollment model. To grow our open enrollment, we need to develop our direct marketing and we believe google ads will help us expand our reach dramatically.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Girls' LEAP
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Causes
Violence prevention Human services Youth development
Posted by
LM
Lynn M.

Co-Executive Director

Our mission

To disrupt the violence that surrounds girls by amplifying their voices, emboldening their courage, and imparting critical life experiences and self-defense skills so they can take on all kinds of challenges with confidence.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lynn)
It was a very heart warming experience. I will continue to provide support and will keep in contact with them so that we can fix any issues and make changes when needed.
Wayne W.
Wayne W.

Computer Programmer & G. Ads Specialist & Artist

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