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Social Media Content Calendar

Help At The Crossroads get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
At The Crossroads
San Francisco, CA, USA
At The Crossroads
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At The Crossroads
San Francisco, CA, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted January 18th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

At The Crossroads, a nonprofit based in San Francisco that provides unconditional support to young individuals experiencing homelessness. Looking to increase our social awareness and engagement across the following platforms:

Twitter
Facebook
Instagram
LinkedIn
(Open to other ideas)

What we have in place
  • We currently have A Buffer account, which should make it easy for you to get started. We also have event videos, images,, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus the majority of our efforts on the planning of our big spring event for 2022 while making sure that our current work, our story, and our positive outcomes are well shared with our community

At The Crossroads helps provide essential needs to the most vulnerable in our communities. By helping us better engage with our communities, we can bring more volunteers, better awareness, and more efficient funding to the work we do building a better San Francisco for all.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

At The Crossroads
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Causes
Youth development Housing & homelessness Human services
Posted by
Lee R
Lee R.

Communications and Engagement

Our mission

The mission of At The Crossroads is to reach out to homeless youth and young adults at their point of need, and work with them to build healthy and fulfilling lives.

What we do

Our innovative model focuses on young people who do not access traditional services and are disconnected from any type of consistent support. We work with young people who others have given up on, who would not get help without us. We remove common barriers to service by bringing our counselors onto the streets, and shaping our support services around the needs of each individual client. Our goal is to help our clients build outstanding lives, not just lives of subsistence.

We accomplish our mission through a combination of nighttime street outreach and one-on-one counseling, and collaboration with other service providers. We walk the streets of the Mission and Downtown San Francisco at nighttime, bringing help to our clients, rather than making them come to us. We help our clients with anything and everything they need, providing unconditional support for as long as they need to build the lives they want. We partner and advocate to make sure that there is an accessible, culturally competent continuum of care that will provide our clients with the opportunities to realize their dreams.

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