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Facebook Ads Set Up

Help Christians Against Poverty promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Christians Against Poverty
Lisle, IL, USA
Christians Against Poverty
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Christians Against Poverty
Lisle, IL, USA

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Cause
Community & economic development
Skills
Digital advertising Digital marketing

Posted June 23rd

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are aiming to engage potential clients by targeting the audience that resides in the zip codes served by our three Debt Centers. The clients we are seeking are living near, at, or below the Federal Poverty Line and struggling with crisis debt. Our services are provided free of charge to clients, which makes our programs different from other organizations that provide credit management.

What we have in place
  • We have marketing materials from which content can be extrapolated, and our VP of Marketing and Funding will be personally involved with this project.
How this will help
This project will save us $3,607 , allowing us to put that money into direct services and operating costs rather than advertising.

Although Christians Against Poverty has a proven track record of success in the UK, Australia, New Zealand, and Canada, we are relatively new to the U.S., having been in operation here around two years. Because of COVID-19's limiting impact on how we do business, we are having difficulty reaching those most in need of our services through our usual means of posters, flyers, and community newspaper listings. It has been suggested that utilizing Facebook advertising is the answer to this need.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Christians Against Poverty
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Causes
Community & economic development Religion & spirituality
Posted by
Victoria W
Victoria W.

Grants Specialist

Our mission

Christians Against Poverty exists to inspire and equip the Church to release people trapped in poverty and see them become disciples in Jesus' name.

Testimonials

Read the Impact Story
Ricky A. was a tremendous help! He didn't just 'do the project for us' he taught us how to do it ourselves and maintain it going forward. He also encouraged us to reach out to him in the future should we need further assistance.
Victoria W.
Victoria W.

Grants Specialist

Facebook Ads Set Up Project

(No testimonial has been submitted by Ricky)
The pixel