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Google Ads Set Up

Help Inner Strength Education make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Inner Strength Education
Philadelphia, PA, USA
Inner Strength Education
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Inner Strength Education
Philadelphia, PA, USA

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Cause
Education
Skills
Digital marketing Search engine marketing

Posted June 22nd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have received the Google Ads grant. We're looking for someone to help us set up a few campaigns for the next 6 months, with the possibility of doing an analysis on which key terms lead to clicks and registrations. We have 4 different campaigns planned for the next 8-9 months (each of the 4 campaigns will lead to a different link).

What we have in place
  • We currently have a Google Ads account, which should make it easy for you to get started. We also have ready to go products and communications around them, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to train more young instructors that would otherwise not be able to access our teacher training program

It will help us boost our visibility, support our fundraising efforts, and offer very effective and free self care and mindfulness resources designed for educators or anyone working in school environments or with young adults.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Inner Strength Education
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Causes
Education Youth development
Posted by
MW
Madison W.

Program Coordinator

Our mission

We cultivate the minds, hearts, and actions of youth through mindfulness and a developmental perspective on life.

Our vision is of a world in which all young people are supported to realize their higher potentials and create a world of beauty and benefit to all.

What we do

We provide educational tools and programs to both students and teachers/administrators that broadens teens perspectives on life, enhance their sense of possibility, and ground them in an experiential understanding of higher human potential. We also work with teachers and administrators to support them in understanding and managing secondary stress.

These new skills directly contribute to positive outcomes including: improved school attendance, increase in focus, stress reduction, decreased psychological issues, and increases in curiosity and joy.

Testimonials

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