Social Media Content Calendar

Help T.H.R.I.V.E., Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
T.H.R.I.V.E., Inc.
Miami, FL, USA
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T.H.R.I.V.E., Inc.
Miami, FL, USA

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Posted June 20th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are seeking someone with Facebook expertise who can support the development of our Facebook content. We especially seek someone with science communication experience who wants to support bridging THRIVE Lifeline's outreach to the greater STEMM fields with our passion for supporting people whose marginalized identities mean they face barriers in STEMM and greater mental health risks.

What We Have In Place
  • We currently have a Google folder with all of our marketing materials, which should make it easy for you to get started. We also have a branding guide and sample social media posts, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to commit more resources to the continued training and development of our outstanding crisis responders

THRIVE Lifeline is ready to expand our STEMM outreach! We have increased our number of volunteer crisis responders and we are ready to invite more people in need to our crisis hotline. As a group of STEMM students and early career professionals, we are especially passionate about advocating for better inclusion and mental health support in STEMM spaces. We would like to increase our advertising in social media realms in order to reach a larger audience.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

T.H.R.I.V.E., Inc.
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Our Mission

THRIVE Lifeline's mission is to end stigma and close access gaps for underrepresented individuals who seek educational and professional opportunities. Particularly, we believe that equity and inclusion begins with person-centered and whole-human support, including access to intervention, validation, and resources.

What We Do

We fulfill our mission by:

1. Providing texters with free 24/7 hotline support by trained, non-judgmental Crisis Responders who share underrepresented identities and backgrounds.
2. Reducing suicide risk through trained deescalation practices and by connecting texters with life-saving and life-affirming resources.
3. Using anonymous data to train leaders and advocate for representation in more welcoming and inclusive educational and professional spaces.

Testimonials

Suzza has brought so much fresh perspective and brilliant ideas into our social media outreach. They've looked for ways to engage all of our volunteers as well as our audience, developed engaging content and boosted our views. We're so grateful Suzza took this project.
Ryder Fox
Ryder F.

President / Founder

Social Media Content Calendar Project

(No testimonial has been submitted by Suzza)

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