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This project was completed on Jan 31, 2022
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Matched with Arielle M.
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See the Impact story
Marketing Strategy Consultation
Arts Council for Long Beach
Arts Council for Long Beach
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Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We want to increase awareness of our Organization within specific groups,
motivate people to take action, we want to understand what marketing channels we should prioritize based on our target audiences.
We have new vision, mission and values we like to promote and need a strategy to reach audiences so they can benefit from our services and programs.
What we have in place
- We currently have a strategic plan, brand book and annual report, which should make it easy for you to get started. We also have a good amount of followers on social media, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to serve more artists and performers, especially as we all recover from the pandemic
We have a lot of free resource available for the arts community and we want people to use our services, join our community, and be successful at their artistic endeavors. It has felt like we have been stagnant in reaching our marketing goals and we are prioritizing how we engage with our audiences. It is important for us to have a clear plan and starting points for staff to implement.
Project plan
Posted by
Griselda S.
Executive Director
Our mission
VISION
The Arts Council for Long Beach envisions a thriving Long Beach that benefits from universal access to and participation in the arts.
MISSION
The Arts Council for Long Beach cultivates the physical, social, and economic characteristics of Long Beach neighborhoods by nurturing and enlivening the arts. We serve individuals, groups, and organizations through advocacy, arts education, public art and grant making within the city of Long Beach. We practice profound inclusion as a collaborator and convener for the benefit of all communities.
Values: Equitable, Collaborative, Educational, Diverse, Belonging, Inclusive
What we do
ACLB strives to improve the quality of life for residents and visitors of the City of Long Beach through the cultivation of the arts by:
Promoting artists living in Long Beach
Uplifting communities to engage in arts and culture
Building connections between artists and audiences
Leading discussions about the role of arts in the community
Implementing outstanding arts education programs for students in the LBUSD
Cultivating unique opportunities for art to be shown and appreciated
Advocating for the arts sector in city, county, state and federal levels
Rewarding excellence in the arts through our annual and monthly grant programs
Transforming Long Beach through public art that showcases the city's character
Testimonials
She really sparked us into action. We have grown so much in this area and continue to reference her training.
(No testimonial has been submitted by Arielle)
