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Google Ads Campaign Support

Help Holistic Moms Network create a new or improve an existing campaign within their Google Ads account.
Holistic Moms Network
Caldwell, NJ, USA
Holistic Moms Network
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Holistic Moms Network
Caldwell, NJ, USA

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Cause
Community & economic development
Skills
Digital advertising Digital marketing

Posted August 17th

Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We have an approved Google Ad Grants account but need help to utilize it. We are looking to target our nonprofit's demographic and to bring more awareness to our organization. We're looking for someone located in the United States that has direct experience with Google Ad Grants (not just Google Ads), and ideally has completed a similar project on Catchafire in the past. Thank you!

What we have in place
  • We currently have an approved Google Ad Grants account, which should make it easy for you to get started. We also have a website, language, graphics, and our demographic in mind, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to support our volunteers and local chapters to continue to build their HMN communities.

Our small but mighty organization needs more exposure! Utilizing our Google Ad Grants is a great way to get our organization out there more, especially if we are able to do it in a very intentional way.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Holistic Moms Network
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Causes
Community & economic development Health & nutrition Maternal health
Posted by
Andria S
Andria S.

Executive Director

Our mission

At the Holistic Moms Network, our mission is to generate national awareness, education, and support for holistic parenting and green living by providing nurturing, open-minded, and respectful local community networks that encourage families to share these ideals and learn from each other.

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