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Social Media Content Calendar

Help United Way of Yuma County get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
United Way of Yuma County
Yuma, AZ, USA
United Way of Yuma County
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United Way of Yuma County
Yuma, AZ, USA

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3 Followers
Cause
Human services
Skills
Digital marketing Social media

Posted June 13th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

I am looking for help for our Instagram page. We have several different initiatives and need some help planning out content.

What we have in place
  • We currently have high quality photos, some video footage, which should make it easy for you to get started. We also have access to photographer/videographer, and the ability to provide any other information you need.
How this will help
This project will save us $1,066 , allowing us to focus our efforts on board and staff development. This will help us be stronger internally and externally.

This project will help us better communicate our mission and help us raise more funds for our programs.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

United Way of Yuma County
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Cause
Human services
Posted by
Karina J
Karina J.

CEO

Our mission

United Way of Yuma County is giving local individuals the tools needed to break the cycle of poverty.

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