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Membership Strategy

Help Lava Mae develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Lava Mae
San Francisco, CA, USA
Lava Mae
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Lava Mae
San Francisco, CA, USA

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Human services
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Business development Entrepreneurship Strategy consulting

Posted June 11th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

I am interested in bringing more members to our community platform.

What we have in place
  • We currently have no method to bring more members into our valuable platform, which should make it easy for you to get started. We also have a need to bring more momentum to the site, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to put towards employee wellness and counseling. As well as raises/bonuses which we have given in years.

Our community platform is an opportunity for service providers in all stages to join a global network to find like-minded, passionate, and inspirational more service providers to discuss and brainstorm their journey together without a need to reinvent the wheel. The best thing about the platform is it is for all stages for those on their journey.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Lava Mae
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Causes
Human services Health & nutrition Housing & homelessness
Posted by
Annie S
Annie S.

Sr. Director of Community Engagement

Our mission

Lava Mae is working to restore dignity and sow opportunity one shower at a time by providing quality, reliable, and safe access to showers and sanitation for people experiencing homelessness.

What we do

We've converted retired municipal buses into mobile hygiene units to provide showers and sanitation to the homeless.

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