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Membership Strategy

Help Provincetown Art Association and Museum develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Provincetown Art Association and Museum
Provincetown, MA, USA
Provincetown Art Association and Museum
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Provincetown Art Association and Museum
Provincetown, MA, USA

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Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted June 10th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have various membership data from the past several years, which should make it easy for you to get started. We also have ideas for engaging with younger constituents, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to create meaningful exhibitions and programs to keep our members engaged with us.

PAAM has a robust membership program, but we need to attract younger constituents to ensure our successful future. We are located in a seasonal tourist town with a small year-round population of devoted members and friends. We'd like to increase our membership to include seasonal visitors as well as students and art appreciators from beyond the geographical lines of our small community.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Provincetown Art Association and Museum
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Cause
Arts & culture
Posted by
Lesley M
Lesley M.

Development Officer

Our mission

The objects and purposes of this association shall be to promote and cultivate the practice and appreciation of all branches of the fine arts, to assemble and maintain in the town of Provincetown and environs a collection of works of art of merit, to hold exhibitions, and by forums, concerts and similar activities to promote education of the public in the arts and social intercourse between artists and laymen. To these ends it shall operate strictly within its charter as a nonprofit, educational, artistic and cultural organization.

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