Logo Design & Visual Brand Identity

Help ABEN - A Black Education Network elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
ABEN - A Black Education Network
San Jose, CA, USA
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ABEN - A Black Education Network
San Jose, CA, USA

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Posted June 9th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a lettermark logo for a STEM program we are launching. Once the logo is confirmed, it will be great to have the volunteer create branding guidelines for packaging and shipping.

What We Have In Place
  • We currently have compiled information from the program developer, which should make it easy for you to get started. We also have reference materials from a sister STEM program, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to place greater funding into the creation of new programming for Black Students and their educators.

This project is important as it will allow us to create visually pleasing brand materials to advertise our program to students and share with various funders.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

ABEN - A Black Education Network
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Our Mission

The mission of A Black Education Network (ABEN) is to assist our children and youth in reaching their full potential by facilitating academic and cultural excellence wherever they are, using culturally-informed research, technology, visionary parent education and networking in our communities here and in diaspora contexts.

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