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This project was completed on Jun 8, 2023
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Matched with Keith B.
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See the Impact story
Marketing Strategy Consultation
InterFaith Works
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We are looking to raise visibility for our volunteer programs, and uplift the work of our agency in serving older adults. In this way, we can reach more volunteers, more people who need our services, and build relationships with potential partners and donors.
What we have in place
- We currently have a website and social media accounts, which should make it easy for you to get started. We also have 2 Marketing Interns assigned to manage this project, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to use our funds to support volunteers by paying them small stipends.
Our programming, to decrease social isolation and help older adults age actively and with dignity, depends heavily on volunteer participation. After the past year, we need to reactivate our recruitment efforts. In general, we need to learn how to better use free media, as our marketing budget is very limited
Project plan
Posted by
Lori K.
Director of Senior Services
Our mission
InterFaith Works of Central New York, through education, service and dialogue, affirms the dignity of each person and every faith community and works to create relationships and understanding among us.
What we do
InterFaith Works builds bridges of understanding to affirm the dignity of all people in Central New York. Working with the different faith communities and the diversity of the region's people, we address deeply embedded social divisions. Informed and influenced by the values and ethics of the faith traditions, we work with the community to find common ground on its issues. Using the tools of interfaith and cross-cultural dialogue, we create life-changing experiences that lead to actions for the creation of a more equitable and loving community.
Testimonials
(No testimonial has been submitted by Lori)
(No testimonial has been submitted by Keith)
