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Marketing Strategy Consultation

Help Choral Arts & The Bach Festival of Philadelphia brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Choral Arts & The Bach Festival of Philadelphia
Philadelphia, PA, USA
Choral Arts & The Bach Festival of Philadelphia
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Choral Arts & The Bach Festival of Philadelphia
Philadelphia, PA, USA

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Cause
Arts & culture
Skills
Marketing

Posted June 3rd

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

As we prepare to rebuild post-pandemic, we are looking for assistance with creating a marketing plan for our FY '22 fiscal year.

What we have in place
  • We currently have a draft strategic plan, which should make it easy for you to get started. We also have an approved FY'22 budget, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to save on operational expenses given that we have been unable to perform due to the pandemic.

This project is important so that we align our marketing efforts with funding goals.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Choral Arts & The Bach Festival of Philadelphia
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Cause
Arts & culture
Posted by
GG
Gwynne G.

Board President

Our mission

Choral Arts and the Bach Festival of Philadelphia is an ensemble of professional and avocational musicians. Inspired by the works of J.S. Bach, we present historically informed performances, explore new music, and engage the community in innovative ways.

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