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Membership Strategy

Help Horizon Behavioral Health develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Horizon Behavioral Health
Lynchburg, VA, USA
Horizon Behavioral Health
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Horizon Behavioral Health
Lynchburg, VA, USA

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Cause
Health & nutrition
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Business development Entrepreneurship Strategy consulting

Posted May 28th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

The HYPE Club is a peer advocacy group that targets substance use issues, promotes the importance of living a drug free lifestyle, and develops leadership skills through a variety of community and school based initiatives for youth. Recruiting students has been a challenge for us over the past few years & we want to see the club grow to at least 15 students per school. We need a membership strategy that includes engagement through a multitude of traditional and non-traditional strategies.

What we have in place
  • The HYPE Club has an established foundation at both our partnering high schools with administration that supports us. The HYPE Club has a coordinator who also teaches at each high school a program called Too Good for Drugs. The club serves as the youth advisory council of a local coalition. We have a presence on social media through FB, Instagram, and Snapchat. Over the past two years, the clubs have implemented some fairly successful awareness campaigns, activities and initiatives.
How this will help
This project will save us $5,848 , allowing us to create more opportunities for student's ideas to be implemented for their peers. It will help to provide more incentives for students who participate in our club activities & recruitment options.

In addition to Horizon Behavioral Health having the VFHY grant, our coalition is a Drug Free Communities grantee. A huge part of the DFC grant is focused on youth engagement. By the lack of youth engagement we have received, it puts our grant at jeopardy. Youth advocacy empowers teens to let their voices be heard and reach their fellow peers about current trends and issues that highly relate to them, while enhancing their leadership skills. Teens tend to follow their peers words more closely.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Horizon Behavioral Health
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Cause
Health & nutrition
Posted by
Taylor C
Taylor C.

Prevention Specialist

Our mission

Horizon's mission is to support and promote the health, independence and self-worth of individuals and families in Central Virginia by providing a continuum of community-based treatment, prevention, early intervention, and aftercare services for persons affected by mental health, intellectual disabilities, substance use and co-occurring disorders.

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