Membership Strategy

Help WoMN ACT develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
WoMN ACT
Saint Paul, MN, USA
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WoMN ACT
Saint Paul, MN, USA

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Posted May 25th

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We're a 40 year old, statewide, membership based nonprofit that hasn't:
*grown our membership base in several years, or
*grown our membership base outside of the Metropolitan area. We need help building our membership/community to help support operations and our mission of advancing gender and racial equity through advocacy and collaboration. A deficiency in members means we don't have the power, or attention, we need to institutionalize equity.

What we have in place
  • We currently have membership rosters and directories, which should make it easy for you to get started. We also have a new CRM system and nearly 40 years of historical records, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to create a strategy that will create general operating support funds to sustain our organization. Our memberships are down this year, and we've lost $10,000+ as a result.

Our organization was created in 1980 as a member-based organization of nonprofits and lobbyists demanding that women's voices be included in any legislation that impacts them and their families. Our strength is our membership. One single voice can get lost in a crowd, but it's less likely that people ignore the chants, or cries of a crowd. We must be the crowd to bring equitable change, and social justice to the Twin Cities and all of Minnesota.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

WoMN ACT
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Posted by
Leondra M.

Chief Executive Officer

Our mission

Advancing gender equity and social justice through advocacy and collaboration.

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