Social Media Content Calendar

Help Infinity Visual & Performing Arts get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Infinity Visual & Performing Arts
Jamestown, NY, USA
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Infinity Visual & Performing Arts
Jamestown, NY, USA

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Posted May 24th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Infinity is introducing a new 12-week fundraising event for the summer, and would like to create a targeted social media campaign for Facebook and Instagram specific to that event.

What We Have In Place
  • We currently have all information re: the upcoming event, which should make it easy for you to get started. We also have a graphic, poster design, and color scheme, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to rebuilding music and art education programs and classes for young people at the Infinity Center.

We believe in the power of community, and know that as our region begins to recover from COVID-19 the arts will play an important role. This event will build recognition of Infinity, increasing our student enrollment, and raising funds to support current and upcoming programming for young people in our community who will greatly benefit from the healing power of the arts.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Infinity Visual & Performing Arts
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Posted by
Stephanie R.

Grants and Marketing Coordinator

Our Mission

Infinity Visual and Performing Arts, Inc. creates and sustains an environment in which young people, based solely on their desire to participate, can grow, learn and lead through active participation in the visual and performing arts.

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