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Marketing Strategy Consultation

Help Hire MI Vet brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Hire MI Vet
Ann Arbor, MI, USA
Hire MI Vet
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Hire MI Vet
Ann Arbor, MI, USA

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Cause
Employment services
Skills
Marketing

Posted May 17th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are looking for someone to assist us in creating a M&C plan from scratch. This includes conducting interviews with key members, research and collect a list of partners to connect with, provide a M&C plan for our programs and events, and provide expertise and direction.

The ideal person for this task would be someone who's comfortable jumping right into the project and has a good knowledge based on various M&C approaches. There are more defined deliverables that can be shared.

What we have in place
  • We have a detailed project description with deliverables that can help you get started. There are also plenty of people we want you to interview that will help you as well in creating the plan.
How this will help
This project will save us $2,998 , allowing us to market our programs more effectively and to reach more Veterans.

Critical to the success of HMV and it's goal to provide meaningful employment to Veterans is awareness and understanding of our services. Currently, we do not have a formal M&C plan. By creating a formal plan for leadership to follow, we hope to strengthen existing partnerships, make new ones, and increase attendance of our programs.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Hire MI Vet
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Cause
Employment services
Posted by
Emilee S
Emilee S.

Mentorship Program Coordinator

Our mission

Hire MI Vet is a community initiative dedicated to providing Veterans and their families with meaningful employment.

What we do

Hire MI Vet is a nonprofit charity that provides employment related services for Veterans and their families. We have three main initiatives that we focus on:

1) Networking Program - monthly meetings between veterans and employers in an informal venue permitting veterans to get to know the employers, ask questions and determine which employers are a match for them.

2) Mentorship Program, which matches Veterans with mentors to support them as they navigate the employment world; this ranges from resume to mock interview support.

3) Annual Hiring Event where a diverse group of companies looking to hire Veterans participate in a formal event.

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