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Logo Design & Visual Brand Identity

Help Action in Community Through Service (ACTS) elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Action in Community Through Service (ACTS)
Dumfries, VA, USA
Action in Community Through Service (ACTS)
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Action in Community Through Service (ACTS)
Dumfries, VA, USA

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Cause
Human services
Skills
Graphic design

Posted May 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need an event logo for our 11th annual 5k walk fundraiser to be used on the website, promo materials, and t-shirt. Last year we had to do it virtually, but this year we will be back to a live event (but offer a virtual option). Last year, we provided 14 million pounds of food and provided $500k in rental and utility relief to our community during COVID and want to celebrate that. Here is last year's event website: www.iwalkforacts2020. Main logo is tired, but loved the t-shirt logo.

What we have in place
  • We currently have last year's website and promo materials, which should make it easy for you to get started. There is a tight turnaround, because we are already behind on our search for event sponsors.
How this will help
This project will save us $1,187 , allowing us to devote funds directly to our clients. Specifically, these funds could pay the security deposit and first month's rent for a homeless household we transition to permanent housing.

This is the only fundraiser ACTS conducts each year, and it brings in over $100k to support our non-grant-funded programs for victims of sexual assault and domestic violence, as well as those suffering from food insecurity, homelessness, and economic hardship.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Action in Community Through Service (ACTS)
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Causes
Human services Housing & homelessness Violence prevention
Posted by
Steve L
Steve L.

CEO

Our mission

ACTS fosters hope, provides relief, and promotes self-sufficiency for our Prince William area neighbors in crisis.

Testimonials

Read the Impact Story
It sounds trite, but DAN IS THE MAN! He stepped in at a moment's notice and delivered big time. I am looking forward to utilizing his design skills again - next time with more than a 48-hour turnaround time.
Steve L.
Steve L.

CEO

Logo Design & Visual Brand Identity Project

I worked with Steve from ACTS in creating a logo design with a very tight deadline (due to unforeseen circumstances) and Steve was incredibly helpful and understanding. He was able to quickly supply me with everything I needed to develop this logo and was great with communication (something that's definitely needed for projects with a quick turnaround). I enjoyed working with Steve and ACTS and I look forward to helping them out with future projects.
Daniel V.
Daniel V.

Volunteer

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