Membership Strategy

Help Connecticut Partnership for Children, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Connecticut Partnership for Children, Inc.
Naugatuck, CT, USA
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Connecticut Partnership for Children, Inc.
Naugatuck, CT, USA

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Posted May 14th

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Help CTPFC create a strategic plan by facilitating a session that guides board members to brainstorm and map out organization goals, actions needed to achieve goals, and timelines.
Project Details
We need help creating a strategic plan:
* Facilitation of one (5hr) strategic planning session with Board Members
* Follow-up Strategic planning session (5hr)
* Pre- Facilitation information and prep-questionnaire to help board members prepare for session.
* Template for strategic plan

What we have in place
  • What We Have In Place
    * We can share our website, and/or information which gives background regarding our mission and vision.
    * Past Strategic Plan from subsidiary non-profit
How this will help
This project will save us $5,848 , allowing us to continue to help families in our community with food, diapers, school supplies, etc.

A strategic plan will enable CTPFC to advance its mission, and create measurable goals so we are helping our community as efficiently as possible.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Connecticut Partnership for Children, Inc.
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Our mission

Connecticut Partnership for Children, Inc. (CTPFC) is a 501(c)(3) organization dedicated to supporting families throughout Connecticut by working with communities in which they live. We support children birth to age 8 in all facets of their growth and development by meeting children's basic needs of food, warmth, clothing, and diapering. We are dedicated to strengthening families, individuals, and organizations that nurture and educate our children to be healthy, safe, and successful learners with actively engaged families.

What we do

Execute programming to support children and their families including the following:
- Valley Diaper Bank
- Helping Hands, Warming Hearts
- Thanksgiving Food Program
- Monthly Mobile Food Pantry
- Parent & Children Leadership Training
- People Empowering People Training

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