Google Ads Set Up

Help GrieveWell make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Ann Arbor, MI, USA
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Ann Arbor, MI, USA


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Posted May 13th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

GrieveWell has a Google Adwords account partially set up and we need some coaching to fully unlock it and get started using it.

What We Have In Place
  • We currently have a functional website and google adwords grant, which should make it easy for you to get started. We also have some clear goals, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to spend more on our staffing needs.

GrieveWell has found a larger audience for our work online this past year and wish to build on this success with Google AdWords to compliment our work with Facebook and Instagram ads.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Posted by
Carol L.

Executive Director

Our Mission

GrieveWell, a nonprofit organization, provides resources and support to adults in grief, as well as those who surround them, in order to build a community that promotes healthy grieving and healing.

What We Do

GrieveWell envisions a community in which all individuals grieve well so that they can lead a full life after loss.

We invite you to join GrieveWell to:

- Provide one-to-one, personalized peer support under the oversight of a trained professional
- Prepare people to effectively support the bereaved through education and outreach
- Build stronger, more supportive communities through engaging events and activities
- Develop digital tools and resources accessible to grievers when they need it

Together, we can surround those in grief with hope, healing, and healthy practices so that they can lead a full life after loss.

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