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Visual Brand Guide

Help Out Youth provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Out Youth
Austin, TX, USA
Out Youth
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Out Youth
Austin, TX, USA

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Cause
LGBTQ+
Skills
Graphic design

Posted May 13th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have a generally agreed-upon visual/brand style, which should make it easy for you to get started. We also have a color palette, sample style guides, speak graphic design, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide four months of Drop-In Community Center services to pre-teens (ages 9-12), teens (ages 13-17), and young adults (ages 18-24).

Out Youth turned 31 this year and we are embarking on an ambitious growth process as we emerge from quarantine.

As our team grows, it's been increasingly difficult to maintain high brand standards, which has led us to look less than professional at times.

Having an official brand guide assembled by someone outside the organization will allow us to all have input and guide the development of brand-standard designs and materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Out Youth
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Causes
LGBTQ+ Human services Youth development
Posted by
Ryn G
Ryn G.

Operations & Programs Director

Our mission

Out Youth promotes the physical, mental, emotional, spiritual and social well being of sexual and gender minority youth so that they can openly and safely explore and affirm their identities.

What we do

For over 31 years, Out Youth has offered LGBTQIA+ youth, young adults, adults, and their families and allies a place where they are loved, acknowledged, and accepted exactly as they are.

Our life-changing and life-saving programs and services are available virtually to people all over the world and (when it is safe to do so) in-person in Austin, Texas.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Ryn)
I really enjoyed getting to play around with Out Youth's fun and colorful brand! I loved how this project gave me the opportunity to get creative.
Sarah B.
Sarah B.

Graphic and Web Designer

The pixel