Membership Strategy

Help FEATSAZ develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Tucson, AZ, USA
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Tucson, AZ, USA


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Posted August 30th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

1.1 Increase the dues-paying membership base of Festival and Events Association of Tucson & Southern Arizona to 100
members, including 25% of members beyond Tucson.
1.2: Ensure the participation of a diverse representation of industry
sectors in the Festival and Events Association of Tucson & Southern Arizona organization and events.

What We Have In Place
  • We have active marketing channels which include: current members, potential membership list, list of non-renewing members due to COVID19, monthly virtual (soon to be in-person) mixers/education sessions, and an active Facebook channel.

    We have an annual budget for Mixers/Education sessions and marketing.
How This Will Help
This project will save us $5,848 , allowing us to hold additional education sessions and hold a regional mini conference to benefit our members.

Membership is critical to our mission.
To increase and broaden the public profile and the membership base of the Festival and Events Association of Tucson & Southern Arizona.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

Providing leadership in advancing the growth and quality of festivals and events in Tucson and Southern Arizona, thus enriching and celebrating our culture, enhancing the quality of life for our residents, and attracting visitors and investment to the region.

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