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Logo Design & Visual Brand Identity

Help Joyful Readers elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Joyful Readers
Philadelphia, PA, USA
Joyful Readers
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Joyful Readers
Philadelphia, PA, USA

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Cause
Education
Skills
Graphic design

Posted May 12th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We're a start-up so we're looking to work with someone to start from scratch!

What we have in place
  • We currently have a target audience and brand goals, which should make it easy for you to get started. We also have some design preferences / guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $3,970 , allowing us to launch successfully. Our funding model is predicated on public funding, but funds are heavily restricted so volunteer support for brand and logo work is huge for us!

Joyful Readers is a start-up non-profit organization that aims to help Philadelphia students gain the literacy skills they need to become successful, confident, and yes...joyful readers!

Our success hinges upon our ability to recruit and retain young adults who will serve as full-time tutors in our organization. They'll be required to wear a uniform that features our logo and we want them to feel proud of the brand they represent daily.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Joyful Readers
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Causes
Education Diversity & inclusion Youth development
Posted by
David W
David W.

Founder

Our mission

Joyful Readers is committed to helping Philadelphia students gain the literacy skills they need to become successful, confident, and yes...joyful readers.

Testimonials

Read the Impact Story
Dolan is great to work with. He's easy to communicate with, listens to what you're trying to convey, and provides helpful suggestions for how to move a project forward. Highly recommend!
David W.
David W.

Founder

Logo Design & Visual Brand Identity Project

Working with Joyful Readers was awesome. Dave was responsive and collaborative as we built a Brand Identity for his organization together. He listened well to my expertise and provided insightful and thoughtful feedback. I enjoyed working with Joyful readers and am proud of the results.
Dolan P.
Dolan P.

Designer/Manager

The pixel