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This project was completed on Jul 5, 2022
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Matched with James G.
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See the Impact story
Pricing Strategy
Jewish Council for the Aging (JCA)
Jewish Council for the Aging (JCA)
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Pricing Strategy
Project details
What we need
- Analysis of Organization’s target audience, competition, costs and products/services
- Recommendations for pricing for existing products/services
- Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details
We have been offering a fee-for-service "package" for a virtual social adult day program for older adults with early dementia since October 2020. In July 2021, we will offer a hybrid program (in-person program and virtual programs). What we need to know how much to charge for the in-person services and what to charge for the virtual services as we will have clients who will use one or both.
What we have in place
- We currently have a proposed fiscal year '22 budget completed., which should make it easy for you to get started. We also have a draft program analysis (description, cost)., and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to put money back into Kensington Club to help it grow quickly. It will help me learn how to better target audiences for our upcoming Facebook advertising and how to deliver a more effective program.
Our program is one of two revenue or fee-based programs at JCA. The remaining programs at our agency are grant (private and government) funded. It is important to know the true costs of Kensington Club's virtual and in-person program before we can finalize the budget.
Project plan
Posted by
Colleen K.
Director of Social Adult Day Programs for ESML
Our mission
JCA provides the programs and services that support older adults and their families and builds bridges across generations.
JCA is:
*Built on the fundamental values of honoring our parents and strengthening our community.
*Committed to serving the Jewish community and people of all faiths and ethnicities regardless of their ability to pay.
*Person- and family-centered, and thus responsive to the specific needs, values and preferences of the individuals we serve and their families.
*A community partner with government, private funders, other nonprofits and for-profit businesses.
*Driven by the spirit, commitment and hard work of our volunteers and staff.
What we do
At JCA, it's all about aging!
JCA represents something different to every person we proudly serve.
To the isolated senior with no means of getting around, we are a smiling ElderBus driver who cheerfully helps with canes, walkers and wheelchairs and even carries packages with a smile.
To the concerned family member suddenly faced with overwhelming health or home care issues, we are the confident voice of an information specialist who understands precisely the services needed to care for a beloved parent or spouse and can access our unique, comprehensive database to find needed resources close to home.
For the senior who is frail or suffering from Alzheimer's disease or other challenges, we are a safe and caring place that provides dignified assistance at adult day centers that are second to none.
To the older job seeker, we are a friend, advocate, teacher and guide.
JCA is all of this and so much more!
We are vibrant intergenerational programs that build bridges and shatter stereotypes as they help young students succeed in school and life. We are different faces in various places -- but united in our mission of helping local seniors experience the positive side of aging while making the National Capital Area a great place to age.
Testimonials
(No testimonial has been submitted by Colleen)
(No testimonial has been submitted by James)
