Search Engine Optimization Audit

Help Feeding America Eastern Wisconsin assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Feeding America Eastern Wisconsin
Milwaukee, WI, USA
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Feeding America Eastern Wisconsin
Milwaukee, WI, USA

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Posted May 10th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

The Milwaukee hunger relief system is surprisingly competitive and SEO is so important to stay as the leader in this space and market. We are planning to redesign our current website and would like an audit and strategic recommendations to put us at the top of any searches made to help feed the hungry!

What we have in place
  • We currently have Google analytics, which should make it easy for you to get started. We also have metrics, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to provide over 16,000 meals to the hungry.

Similar to the post about this job, the hunger space in our market is very competitive and we want to make sure anyone who wants to help, or needs help can find us easily.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Feeding America Eastern Wisconsin
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Posted by
Lisa E.

Director of Communications

Our mission

To solve hunger.

What we do

Feeding America Eastern Wisconsin is the leading hunger-relief organization in the state, operating food banks in Milwaukee and the Fox Valley.

Together with our members, we are providing healthy and nutritious food to those who face hunger. We are also developing innovation solutions to improve the health of our communities.

Testimonials

Josh was really great to work with and provided SO MUCH VALUE. He walked us through his findings in a way that was easy for us non experts to understand. He also gave us recommendations for short term and long term tactics that will help our SEO and all the tools we need to do them successfully. He really set us up for success. We picked his brain on a couple other topics as well and it was great to get his professional thoughts. I appreciate how thorough and thoughtful he was in his research, reporting, and recommendations.
Lisa E.

Director of Communications

Search Engine Optimization Audit Project

Lisa and the team help Wisconsin individuals and families solve food challenges - this is incredibly important work. I'm happy I was able to deliver an SEO audit to the organization and trust it will help them improve their site's overall SEO. They're a great team that appreciated the work I put into this project. I highly recommend working with FAEW!
Josh G.
Josh G.

SEO consultant

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