Google Analytics Set Up & Training

Help Hummingbird Monitoring Network / Hummingbird Cons… track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Hummingbird Monitoring Network / Hummingbird Conservation Networks
Patagonia, AZ, USA
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Hummingbird Monitoring Network / Hummingbird Conservation Networks
Patagonia, AZ, USA

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Cause
Animals

Posted May 7th

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Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Set up Google Analytics

What we have in place
  • Already working with a volunteer.
How this will help
This project will save us $8,179 , allowing us to focus on finances on our mission

This project will allow us to understand our online presence better.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Hummingbird Monitoring Network / Hummingbird Conservation Networks
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Our mission

Hummingbird Conservation Networks (HCNs) is the result of integrating community-based conservation ideas into the science-based beginning of the Hummingbird Monitoring Network (HMN). HCNs' mission, essentially unchanged from HMN's original mission, is to help hummingbirds survive, reproduce, and thrive while engaging human communities to benefit economically, socially, and ecologically from their hummingbird conservation activities. Maintaining hummingbird diversity and abundance throughout the Americas is still a primary focus of the organization.

Testimonials

Tyler has been absolutely fantastic to work with. He is extremely dedicated to providing top-notch support and innovative solutions to anything we are working on. Tyler is very skilled and knowledgeable. Working with Tyler is a great experience and I would highly recommend him.
Anna G.
Anna G.

Outreach Coordinator

Google Analytics Set Up & Training Project

Anna with the Hummingbird Monitoring Network is a crucial part of this outstanding organization. I look forward to seeing all they do in the future.
Tyler V.
Tyler V.

Team Lead

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