Website Audit

Help Safos Dance Theatre assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Safos Dance Theatre
Tucson, AZ, USA
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Safos Dance Theatre
Tucson, AZ, USA

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Posted July 22nd

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Our Artist website is hosted on Wix. We would like a volunteer to help us assess whether or not this website is optimally supporting our mission and goals, and advice on how we may improve it. We would like feedback on the current website user functionality, visual design, content and other features to reach our key audience (dance and art presenters and university art programs). The website is continually updated and currently needs a few more content updates.

What we have in place
  • We currently have a fully functioning Wix website with clear goals, which should make it easy for you to get started. We also have an understanding of our target audiences, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to support our larger Latinx community with professional development opportunities, workshops, artistic opportunities, and community gatherings through our yearly initiative titled, Dance in the Desert.

This project is important because it provides website marketing and content accessibility that supports a larger narrative centering Latinx bodies, aesthetics, and experiences from the U.S. Southwest on concert dance stages, where such themes are rarely seen. A website volunteer will help Safos professionally present content that represents the cultural diversity of the US/Mexico borderlands, to funders, theatres, and other important parties that may support this needed work.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Safos Dance Theatre
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Posted by
Yvonne M.

Director

Our mission

Safos Dance Theatre is a small non-profit dance company founded in Tucson in 2009. Safos' mission is to create contemporary artistic forms that reflect the common experiences of our diverse community. Focusing predominately on Latinxs, Safos provides a safe space for artists, encourages innovative movements, and uses non-traditional forms and body types to represent the cultural diversity of the US/Mexico borderlands.

What we do

Safos Dance Theatre fulfills our mission by offering programs that 1) support the work of Latinx dancemakers and 2) introduce the work of Latinx dancemakers to new audiences in Arizona.

As a small organization, Safos partners/collaborates with other Latinx serving and/or Arizona-based organizations to offer programs that fulfill our mission.

Current programs include: 1) Dance in the Desert (DITD): A Gathering of Latinx Dancemakers which Safos is a collaborator/partner. 2) Las Fronterizas project which is a multiyear multidisciplinary (dance, theater, digital arts) project in collaboration with Rising Youth Theatre (Phoenix), Border Arts Corridor (Douglas), and Teatro Komos (Guatemala City). 3) Support the creation and development of "Stories from Home" a new evening length dance piece by choreographer Yvonne Montoya. Featuring an all Latinx cast, SFH is a series of works inspired by oral histories collected from Montoya's family members. The dances are physical embodiments of the SW Latinx oral traditions; each piece is a story.

Testimonials

Kate completed a website audit for one of our non-profit’s websites. She completed a cognitive walkthrough, usability audit, competitive analysis, and style guide for my organization. Her work was detailed, thorough, easy to understand and to follow. Kate provided me with helpful suggestions about ways to immediately improve the site in the middle of the project, which was much appreciated. Kate is easy to work with and completed the project in a timely manner. I highly recommend Kate and would work with her again in the future.
Yvonne M.
Yvonne M.

Director

Website Audit Project

Yvonne and Coley were a pleasure to work with! A perfect balance of professionalism and friendliness. I would be happy to work with them again and recommend them to other volunteers.
Kate D.
Kate D.

UX Designer & Researcher

The pixel