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Google Analytics Set Up & Training

Help South Pacific Islander Organization track activity on their website to get a clear sense of how visitors access and learn about their products and services.
South Pacific Islander Organization
San Jose, CA, USA
South Pacific Islander Organization
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South Pacific Islander Organization
San Jose, CA, USA

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Cause
Diversity & inclusion
Skills
Data analysis Digital marketing Information technology

Posted May 6th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We have been using Squarespace analytics for the past few years but would like to use Google Analytics moving forward.
How this will help
This project will save us $6,772 , allowing us to provide more scholarships to Pacific Islander students.

This will help our volunteer-led team understand our programmatic reach.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

South Pacific Islander Organization
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Causes
Diversity & inclusion Arts & culture Education
Posted by
Marushka H
Marushka H.

Co-Founder

Our mission

To support and promote Pacific Islander voices, cultures, and communities through leadership development, cultural revitalization, and community partnerships.

Our current focus is to build Pacific Islander presence in higher education and professional fields.

What we do

Mentorship Program: Free 1:1 college application mentorship to increase number of Pacific Islanders applying to institutions of higher education.

Scholarships: 3 $5,000 scholarships to reduce financial burden of Pacific Islander scholars.

Spotlight Program: Article spotlight series highlighting inspiring Pacific Islanders across academic and professional fields to increase authentic representation of Pacific Islanders in the media.

Online Educational Directory: An online directory of educational resources available to Pacific Islanders scholars based on their island nation/country of residence to consolidate data and increase visibility and access to educational resources.

Higher Education Network: A free online platform for Pacific Islander scholars and professionals to meet, collaborate, and share resources across campuses around the world.

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