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Logo Design

Help Lighthouse of Pinellas elevate their visual identity with a new or refreshed logo.
Lighthouse of Pinellas
Largo, FL, USA
Lighthouse of Pinellas
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Lighthouse of Pinellas
Largo, FL, USA

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Cause
Human services
Skills
Graphic design

Posted May 5th

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Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We are currently using a script type as a "logo" for our donor recognition program, Channel Markers Society. We desire an official "logo" that is text type, but better transfers the importance of the Society. The majority of our financial support comes from the 200 organizations/indivuals in the society.

The Channel Marker Society is a tiered structure of lifetime giving which we recognize annual via an event and also on a physical donor wall in our facility lobby.

What we have in place
  • We currently have A script text standing in for a program logo and examples, which should make it easy for you to get started. We also have staff to provide background and program materials, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to cultivate new members to welcome into the Channel Markers Society.

This project will help relay professional information to the highest membership of donors or our organization, which will help us retain donors for the future.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Lighthouse of Pinellas
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Cause
Human services
Posted by
Michelle Y
Michelle Y.

Director of Development

Our mission

To advance the independence and quality of life for individuals who are blind or visually impaired in Pinellas County

Testimonials

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Fast, professional and flexible!
Michelle Y.
Michelle Y.

Director of Development

Logo Design Project

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