Logo Design

Help Karen's Club elevate their visual identity with a new or refreshed logo.
Karen's Club
Brooklyn, NY, USA
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Karen's Club
Brooklyn, NY, USA

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Posted May 4th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
What We Have In Place
  • We currently have brand colors and a v.1 logo, which should make it easy for you to get started. We also have a working website and a few other existing assets to share, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to further invest in reaching communities who can benefit from our services.

We need a logo that really represents our mission and can visually communicate what we are trying to achieve. Communicating information in a clear, simple and trustworthy way is core to what we do, and this should start with our logo.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Karen's Club
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Our Mission

Our mission is to empower patients of color with the knowledge and trust to pursue clinical trials that can save or extend their lives.

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