Social Media Content Calendar

Help Malama Kaua'i get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Malama Kaua'i
Kilauea, HI, USA
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Malama Kaua'i
Kilauea, HI, USA

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Posted May 3rd

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We currently use Hootsuite to schedule posts to facebook. We've tried on several occasions to link our instagram profile so we can post directly from Hootsuite but something keeps going wrong. Help troubleshooting that issue would be needed.

What We Have In Place
  • We currently have A content gallery of photos and quotes available, which should make it easy for you to get started. We also have A farmers market directory, blogs, recipes, and resources, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Continue funneling money directly into the hands of Hawaii farmers and building our food hub facilities.

Our partnership with Hawaii Farmers Market Association was created to help support and market food systems and producers across the state. Those out in the fields growing and harvesting food don't necessarily have the time to be on social media. We want to help bridge that gap, tell their stories, and grow their community consumer base. Your work will help us reach our audience, engage customers, and encourage people to buy, shop, and eat local.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Malama Kaua'i
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Posted by
Stormy S.

Marketing Specialist & Outreach

Our Mission

Founded in 2006, Malama Kaua'i is a community-based, 501(c)3 nonprofit organization that focuses on advocating, educating, and driving action towards a sustainable Kaua'i. We consider the interrelatedness of all issues and the need for a holistic approach, with a focus on three primary areas:

'Aina. We are rooted in the core value of aloha 'aina (love and connection to the land). We create solutions that foster sustainability and work in harmony with nature while producing abundant, healthy and local food.

Community. We care for our children, our economy, our society and our island's future. We envision a Kaua'i where people enjoy a high quality of life and the sense of community is strong.

Culture. We are built on healthy relationships with each other and our kinship with the land. We respect and perpetuate the local culture and indigenous wisdom of our ancestors.

What We Do

Our programs and projects include:

Moloa'a 'AINA Center Food Hub
Village Harvest Gleaning Program
Kaua'i Farm-to-School Programs
Kaua'i Ag Internship Program
Hawai'i Farmers Market Association

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