Social Media Content Calendar

Help Esperanza Dance Project get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Esperanza Dance Project
Tucson, AZ, USA
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Esperanza Dance Project
Tucson, AZ, USA


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Posted April 21st

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Would love some insight on our instagram and how to help boost engagement and followers. Also, any insight on scheduling platforms that are free or low in cost!

What We Have In Place
  • We currently have beautiful photographs and performance images, which should make it easy for you to get started. We also have a lot of resources on our website, copy content, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on expenses that will come up as we transition to in-person rehearsal space and performances

This project will help us greatly by relieving some of the duties of our hard working individual in charge of all digital and social updates as well as main administration duties. With a little bit of direction and planning in place, we think that a strong social media presence is in our immediate future! Thank you for your help!!

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Esperanza Dance Project
Posted by
Grace R.

Assistant Executive Director

Our Mission

To eradicate stigma, secrecy and shame associated with surviving childhood sexual violence.
The Esperanza Dance Project is a community-based collaboration that uses a multimedia dance performance to educate about the issue of childhood sexual violence and deliver a message of hope, strength and empowerment.

What We Do

Esperanza Dance Project's vision is that all high school students in Arizona learn to recognize warning signs associated with sexual abuse, feel comfortable discussing it openly and compassionately, and become familiar with local resources for support.
We do this by providing a multi-media performance to address childhood sexual violence through dance, music, and spoken word in a way that empowers teens. We provide tools for discussion and understanding through a study guide, written by behavioral health professionals. Additionally we provide local information about ongoing peer advocacy and support connections in the community, and host meaningful question and answer sessions following each performance.


Working with Liz was an absolute delight. Liz was incredibly helpful, insightful and knowledgeable. Her expertise in development and understanding of social media helped us to better understand how to work with social platforms to communicate our message thoughtfully. Liz helped us implement a long-term plan for social outreach in a sustainable and manageable way, unique to our organizational structure and catered to our available volunteers and capacity. Liz was punctual and clear, provided useful input on design, scheduling and content management, while also providing resources. With her help, our understanding and knowledge of successful media planning has grown tenfold. I would recommend working with Liz to all those who need some refreshing insight on utilizing social media in a genuine and heartfelt way. She made it easy to prioritize our organization’s mission and values while also integrating new ways to grow an audience that shares our vision. Thank you Liz, for taking the time to help us learn so much.
Grace Rhyne
Grace R.

Assistant Executive Director

Social Media Content Calendar Project

EDP has an amazing mission that I was so glad to support. Grace was wonderful to work with, providing clear goals for our project so we could work together efficiently. Thank you for this opportunity!
Liz Carmines
Liz C.

Program Development Coordinator

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