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Social Media Set Up

Help Bay Aging develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
Bay Aging
Urbanna, VA, USA
Bay Aging
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Bay Aging
Urbanna, VA, USA

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Cause
Human services
Skills
Digital marketing Social media

Posted April 16th

Social Media Set Up

Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

We need to establish a Bay Aging Facebook page for recruitment and services.
Currently, staff are running it from their personal accounts. We need to learn how to post and use this platform going forward for continued success in marketing our services and careers. Learning how to link our jobs to facebook, etc.

What we have in place
  • We currently have staff using their personal facebook accounts for the Home Care and the overall business. Our website is www.bayaging.org. We need your assistance designing the company's facebook website. We do not have a business account with Facebook and wish to obtain one. We do not have this expertise on staff.

    I and my colleage, Tiffany Robins, are resources you will have available to share information and learn.
How this will help
This project will save us $2,397 , allowing us to support more staff and provide resources to those who need them.

This project will provide our organization with the opportunity to share services for the community as well as career opportunities. It will help take us to the next level in marketing our services and improving our recruitment.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

Bay Aging
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Causes
Human services Health & nutrition Housing & homelessness
Posted by
MD
MaDena D.

Human Resource Manager

Our mission

Bay Aging will deliver the programs and services people of all ages need to live independently in their communities for as long as possible.

What we do

We offer three major divisions of services:
Community Living
Bay Transit
Bay Family Housing

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