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This project was completed on Jul 29, 2021
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Matched with Anavictoria P.
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See the Impact story
Social Media Audit
Friends of Heinz Refuge
Social Media Audit
Project details
What we need
- Profile & page setup assessment of whether relevant information and fields are filled
- Statistics on posts, engagement, and follower demographics
- Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details
We have an active presence on Facebook and Instagram but we are an all volunteer run organization without any professional guidance on how to set social media goals, identify our audience, and create a system for analyzing our successes. We have some data on our membership and for the Refuge's visitors that we can share.
What we have in place
- We currently have a report from last year, which should make it easy for you to get started. We also have raw data, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to direct more funding to our environmental education programs and community building events.
Our Friends group supports a very important natural resource in the city, and engaging more young people and our neighbors in protecting this resource does the planet good.
Project plan
Our mission
FOHR works in partnership with John Heinz National Wildlife Refuge to connect people with nature and promote a culture of environmental stewardship through education, outreach, service and nature-based recreation for the conservation of wildlife and habitat.
We envision a society that understands, appreciates, and takes responsibility for the natural world. We foresee significant and meaningful preservation of the natural world for current and future generations of people and wildlife.
About the Refuge
Nestled in the urban setting of Philadelphia, John Heinz National Wildlife Refuge at Tinicum is America's First Urban Refuge. It was established in 1972 for the purpose of preserving, restoring, and developing the natural area known as Tinicum Marsh, to promote environmental education, and to afford visitors an opportunity to study wildlife in its natural habitat.
The Heinz Refuge currently includes 993 acres of the 1,200 acres within its approved acquisition boundary. It protects over 200 acres of the last remaining freshwater tidal marsh in Pennsylvania. Wetlands, like Tinicum Marsh, support a broad diversity of plant and bird species while also acting as a natural sponge and filter to prevent flooding and remove pollutants.
What we do
Over 150,000 people visit the refuge annually for environmental education programs, bird watching, hiking, kayaking, archery, fishing, and other outdoor recreation. The Heinz Refuge programs meet the Standards of Excellence for Urban National Wildlife Refuges by educating and engaging youth, engaging neighboring communities, creating corridors to nature, and bring nature into the city.
The refuge protects a variety of habitats for birds and has been designated as an Important Bird Area by the National Audubon Society. While most of the 300 plus avian species identified at the refuge utilize it as a migratory stopover, more than 80 species have been recorded nesting on the refuge over the years. Several species are also state listed as either threatened or endangered species or species of state or national management concern.
Testimonials
(No testimonial has been submitted by Candice)
I loved working with Friends of Heinz Refuge. They were very helpful and receptive to the Social Media Audit.
