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Branded Digital Assets

Help Atlanta Land Trust enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Atlanta Land Trust
Atlanta, GA, USA
Atlanta Land Trust
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Atlanta Land Trust
Atlanta, GA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted April 14th

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Branded Digital Assets

Project details

What we need
  • Up to 3 customized and professionally designed graphic(s)
Additional details

The Atlanta Land Trusts needs to create digital marketing assets that can be used to educate the community about us and the community land trust model as well as connect with prospective homebuyers. Additionally, ALT would like to create a flyer which can be printed for distribution at community meetings.

What we have in place
  • We currently have a style guide, which should make it easy for you to get started. We also have photos and other graphics, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to sell more affordable homes.

One of the key goals articulated in the Atlanta Land Trust's Strategic Plan is for ALT to be recognized as a community-centered 'Trusted Partner' that works with communities in inclusive outreach and engagement to be recognized as the go-to organization for permanently affordable housing in Atlanta. To achieve this goal, in 2021 ALT has worked with the community to co-create a culturally competent marketing tool kit. Digital assets are needed to market ALT to community members.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About the org

Atlanta Land Trust
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Causes
Housing & homelessness Community & economic development
Posted by
Amanda R
Amanda R.

Executive Director

Our mission

To deliver and steward permanently affordable housing to support inclusive, equitable communities near the Atlanta BeltLine and other targeted areas in the city of Atlanta.

What we do

The Atlanta Land Trust works to develop affordable housing in the city of Atlanta through the community land trust model. We want to ensure that as the Atlanta BeltLine project is developed, low-income and legacy residents can afford to remain in their communities and enjoy the amenities the project offers.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Amanda)
Amanda is smart and talented and it was a pleasure working with her.
Vickie R.
Vickie R.

Volunteer

The pixel