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Search Engine Optimization Audit

Help The Word assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
The Word
Denver, CO, USA
The Word
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The Word
Denver, CO, USA

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Cause
Diversity & inclusion
Skills
Digital marketing Search engine marketing Web development

Posted April 14th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are trying to be more visible, and we have someone who is helping us get Google Ads set up--but we need some SEO help first. Experience with Wix is a major plus.

What we have in place
  • We currently have a website, which should make it easy for you to get started. We also have google analytics, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to continue to bring programming and other opportunities to our community.

We want to increase our visibility to help people from marginalized backgrounds have access to resources that help build cultural and societal equity in the publishing industry.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

The Word
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Causes
Diversity & inclusion Arts & culture
Posted by
Aida L
Aida L.

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Our mission

The Word | A Storytelling Sanctuary fights for cultural equity through the literary arts. Our mission is: To promote voices from underserved communities and diverse backgrounds, to honor the stories of those who have faced adversity and injustice, and to provide a sanctuary space where these groups will see themselves in literature.

What we do

We provide support for and build community among writers and publishing professionals from marginalized backgrounds. Our programs include, among others: The Editor-Writer Mentorship, connecting upcoming diverse writers with experienced editors; the BIPOC Bookseller Award, celebrating innovative and engaged BIPOC booksellers; and the [margins.] conference, a space where writers from an intersection of marginalized backgrounds gather in community and engage in workshops and discussions to support healthy writing careers.

Testimonials

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