Social Media Content Calendar

Help StrongMinds get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Maplewood, NJ, USA
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Maplewood, NJ, USA


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Posted April 13th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

I am working to strengthen how often we post and what we post, and looking to work in collaboration with a volunteer to improve our social media content calendar and strengthen our posts and engagement.

What We Have In Place
  • We currently have Facebook, Instagram, Twitter, photos, and quotes., which should make it easy for you to get started. We also have A Communications Coordinator, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to treat almost 3 therapy groups (close to 50 women)

We have started to realize the importance of social media with our donors and followers, and in the last 6 months we have been able to increase our donations through social media. Growing our brand awareness allows us to treat more women as well as help educate about mental health.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Posted by
Carolyn C.

Development & Communications Coordinator

Our Mission

StrongMinds provides life-changing mental health services to low-income Africans using an innovative community-based approach. Individuals in Africa living with mental illness have very limited access to treatment and endure both social stigmatization and economic deprivation. Group Interpersonal Therapy (G-IPT) is a proven and low-cost intervention which provides the opportunity to treat mental illnesses in low-income communities at scale for the first time in history.

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