Website Audit

Help PACEM assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
PACEM
Charlottesville, VA, USA
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PACEM
Charlottesville, VA, USA

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Posted April 12th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

PACEM is looking to overhaul our website in anticipation of increased attention and new directions that we will need to communicate. This project will help us understand how to evaluate our current website. We would like guidance on whether to change our web provider, and what new structure(s) or features to consider.

What we have in place
  • We currently have a Wordpress-based website, which should make it easy for you to get started. We also have a consultant who manages certain aspects of the website, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to dedicate our limited marketing resources to print ads in key local publications.

Sharing our work is more important than ever as we take on a new community project. We want to make sure an expanded audience is able to access information about us, our work, and our achievements easily. We also want to highlight some of our specialty programs to encourage partnerships and volunteerism.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

PACEM
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Posted by
Liz N.

Case Manager

Our mission

PACEM believes that a welcoming, safe place to shelter is the first step to addressing the crisis of homelessness: shelter saves lives. Sharing a compassion for our neighbors in crisis, we bring the members of nearly 80 congregations and groups together each winter to address the need for shelter in our community. In addition to a hot meal and a warm bed, we provide housing-focused, whole-person case management to help each guest find their way back home.

Testimonials

(No testimonial has been submitted by Liz)
Liz was a joy to work with. The PACEM shelter is doing an amazing job helping their community on a lean staff. The conversations Liz and I had were engaging and extremely helpful. I look forward to continuing the work with Liz and the PACEM community.
Danielle S.
Danielle S.

Volunteer

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