Search Engine Optimization Audit

Help Rainbow Labs assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Rainbow Labs
West Hollywood, CA, USA
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Rainbow Labs
West Hollywood, CA, USA

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Posted April 11th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We need an analysis of our current website's SEO to help us optimize the language and structure of our pages.

What we have in place
  • We currently have website, which should make it easy for you to get started. We also have google analytics activated, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to provide mentoring programing for 5 LGBTQ+ youth.

We're looking to drive more people to our website to donate. We know SEO is important and want to make sure we're on the right track!

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Rainbow Labs
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Our mission

To create a empowering opportunities for queer & gender non-conforming youth to become their true selves

Testimonials

I cannot say ENOUGH GOOD THINGS ABOUT HOWARD! We walked away from this project with crawl, walk, run digital marketing strategy. His team analyzed key words, cross-referenced other organization, and he audited our current digital strategy. What we got was a turn key digital marketing approach - which most major companies would pay a lot of money for.
Jacob T.
Jacob T.

Founder

Search Engine Optimization Audit Project

A supremely fantastic and driven team of frankly, really good people. I would highly recommend you take the chance if you get the opportunity to work with Rainbow Labs, TAKE IT.
Howard L.
Howard L.

Marketing Advisor

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