Social Media Audit
Lighthouse Immigrant Advocates
Social Media Audit
Project details
What we need
- Profile & page setup assessment of whether relevant information and fields are filled
- Statistics on posts, engagement, and follower demographics
- Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details
Facebook, Instagram, and Twitter
We use FB the most and have the most engagement there; second place is IG; Twitter we use rarely because we have never had a strong presence there.
Besides the generic deliverables listed above, we would love insight on the following:
-We would love to know what kind of content inspires the most engagement from our followers.
-Are Insta stories or posts more effective? Or should we always be doing both when we post?
-Is it worth maintaining our Twitter account?
What we have in place
- We currently have several years worth of social media content to review, which should make it easy for you to get started. We also have multiple staff members that are familiar with posting, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to use those dollars to implement our mission of providing high-quality, low-cost legal services to immigrants and refugees in West Michigan
We are in the process of creating a Marketing and Communication Plan and we want to conduct an audit so we can learn where our strengths and weaknesses are. This project will help inform our strategy for engaging with donors, community members, clients, partners, etc.
Project plan
Posted by
Eva A.
Executive Director
Our mission
Lighthouse Immigrant Advocates (LIA) is a 501(c)3 nonprofit law office and advocacy center seeking to bring social and economic stability to West Michigan families through legal services, education, and advocacy.
What we do
Founded in November 2015, Lighthouse Immigrant Advocates is a 501(c)(3) nonprofit law office and advocacy center seeking to bring social and economic stability to West Michigan communities through legal services, advocacy, and education.
Access to high-quality, affordable legal services is a fundamental need among the large immigrant community in West Michigan, and LIA is the only organization in Ottawa County providing these services. LIA's Legal Services Program offers direct immigration legal services for a nominal fee to those living at or below 200 percent of the Federal Poverty Guidelines (FPG). For those who live above 200 percent of the FPG, our fees are based on a sliding scale according to each family's income level. By charging per process instead of per hour, our team is able to provide high-quality services to families at lower costs than those provided by private immigration attorneys. Legal services provided by LIA include processes that 1) reunite families 2) keep families from being separated 3) help individuals become naturalized citizens and 4) bring humanitarian relief to victims fleeing violence. The program has served nearly 2,500 individuals, averaging 513 per year.
Our organization also believes that community education is fundamental to realizing equity, inclusion, and social justice for immigrants and refugees. LIA staff members regularly visit churches, nonprofit organizations, institutions of higher education, businesses, and schools, providing a variety of workshops on immigration law and policy. LIA also offers valuable experience to young people through internship opportunities for undergraduate students who are interested in pursuing careers in law, social work, and other fields.
Finally, LIA plays a role in addressing long standing anti-immigrant policies at the local, state, and national levels, as well as working to ensure that the rights of immigrants are being upheld and respected by organizations and employers that may be consciously or unconsciously violating those rights.
