Google Ads Set Up

Help Quest Science Club, Inc. dba Quest for Educatio... make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Quest Science Club, Inc. dba Quest for Education and Arts
Tucson, AZ, USA
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Quest Science Club, Inc. dba Quest for Education and Arts
Tucson, AZ, USA

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Posted April 8th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have received a Google Ads Grant and need help setting it up.

What We Have In Place
  • We currently have a dedicated volunteer and a working website, which should make it easy for you to get started. We also have social media accounts set up to utilize, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to purchase STEM class supplies.

We are a non profit enrichment center for youth- this program will help us help our community and let them know what we have to offer.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Quest Science Club, Inc. dba Quest for Education and Arts
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Our Mission

Our one-of-a-kind approach grants our participants the opportunity to cultivate their interests in a safe and nurturing environment. As children discover new gifts and talents, families can custom tailor course choices based on their child's current skill level creating an impactful and individualized education. Through innovation, hands on learning, and endless possibilities, our students are inspired to pursue their interests.

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