Marketing Strategy Consultation

Help Groundwork Center for Resilient Communities brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Groundwork Center for Resilient Communities
Traverse City, MI, USA
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Groundwork Center for Resilient Communities
Traverse City, MI, USA

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Posted April 9th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We'd like advice on assisting farmers markets with sponsorship outreach. Maybe a guide on how to approach sponsors, and best practices for seeking sponsors so each could apply it to their own efforts?

What we have in place
  • We currently have {insert what you have}, which should make it easy for you to get started. We also have {insert what you have}, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to reach several farmers markets at once with the help they need to raise funds.

Each farmers market has specific needs, especially now that food assistance is in the forefront of their minds, and their ability to raise the funds on their own will be helpful in meeting their needs and the needs of the community.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Groundwork Center for Resilient Communities
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Posted by
Jen S.

Food and Farming Program Director

Our mission

Groundwork Center for Resilient Communities is a nonprofit collaborating respectfully with citizens and leaders to protect everything we love about Michigan.

We focus on solutions that improve daily life and build community health--things like food, energy, transportation, and economy. Together, we protect the environment, strengthen the economy, and build community.

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