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Market Analysis

Help InnerConnected gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
InnerConnected
Philadelphia, PA, USA
InnerConnected
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InnerConnected
Philadelphia, PA, USA

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Cause
Youth development
Skills
Research Strategy consulting

Posted April 5th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have an outline to prepare for this project, which should make it easy for you to get started. We also have a working draft outlining our North Star, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to more equitably compensate our Ambassadors and provide wellness kits for our youth participants.

This Market Analysis will allow us to shift from international programming to domestic programming in one city with intention. This project will allow us to integrate into the community with integrity and understanding of the communities in which we'll work and the beneficiaries we're honored to work with and inspire future programming.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

InnerConnected
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Causes
Youth development Diversity & inclusion Health & nutrition
Posted by
Megan S
Megan S.

Executive Director

Our mission

Our mission is to engage young people in mindful movement, meditation and play to cultivate individual emotional and physical wellbeing that contributes to community change and global transformation.

What we do

InnerConnected is a nonprofit organization that increases youth access to vital wellness tools. We bolster curiosity, mindful presence, resilience and encourages community-generated service projects; incorporating mindful movement, meditation and play as vehicles to deliver our Social Emotional Learning curriculum to youth.

At InnerConnected, we envision a world where every young person realizes their limitless potential.

InnerConnected: (v) to realize the peace and inherent values that dwells within us so we may recognize it in others, contribute to positive change in our communities and thereby transform our world.

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