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Visual Brand Guide

Help Workforce Evolved Inc provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Workforce Evolved Inc
Tampa, FL, USA
Workforce Evolved Inc
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Workforce Evolved Inc
Tampa, FL, USA

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Cause
Employment services
Skills
Graphic design

Posted April 3rd

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have a logo, letterhead template, and in-progress mockups, which should make it easy for you to get started. We also have a website that we are in the process of updating, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to allocate more funds towards student scholarships and training services.

A cohesive branding model will be the backbone of our outreach efforts. This will allow us to present ourselves professionally and garner buy-in from potential partners, participants, or donors.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Workforce Evolved Inc
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Causes
Employment services Community & economic development Diversity & inclusion
Posted by
Alison L
Alison L.

Executive Director

Our mission

Workforce Evolved creates opportunities for underserved communities to enter the middle class by connecting educators, employers, and external resources together to create alternative training paths into high paying jobs.

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