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Social Media Audit

Help Bishop Grady Villas assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Bishop Grady Villas
Saint Cloud, FL, USA
Bishop Grady Villas
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Bishop Grady Villas
Saint Cloud, FL, USA

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Cause
Human services
Skills
Social media

Posted April 1st

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We are looking for a social media plan for the year in general, but also one that I could use for our upcoming virtual P2P event in mid May 2021. We currently have accounts for Facebook, Instagram, Twitter, & You Tube. We post inconsistently Mostly on FB. Many of our donors are older, but we are hoping to get younger supporters through Peer 2 Peer efforts.

What we have in place
  • We currently have accounts set up on all FB, Insta, Twitter and You Tube, which should make it easy for you to get started. We also have logo, mission statement, and types of programs we provide, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to improve our name recognition while having more money to devote to our programs and improving the lives of those we serve.

As a small NPO serving adults with developmental disabilities we want to improve our social media presence with an an actual plan as opposed to randomly posting whenever someone has something. If there is a plan and expectation for each of the programs- Residential, Project SEARCH, Vocational Day, and Employment, we will be able to get our message, mission, and name out more consistently without going overboard.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Bishop Grady Villas
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Causes
Human services Diversity & inclusion Employment services
Posted by
Lori I
Lori I.

Director of Development

Our mission

We supports persons with disabilities to use their God-given gifts to achieve greater independence, physical and emotional well-being, and spiritual growth.

We empower these individuals from throughout Central Florida to reach their full potential through Christ-centered, personalized and wholistic residential, vocational and employment services, and community support."

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