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Logo Design & Visual Brand Identity

Help Coalition for Community Development elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Coalition for Community Development
Muskegon, MI, USA
Coalition for Community Development
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Coalition for Community Development
Muskegon, MI, USA

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Cause
Community & economic development
Skills
Graphic design

Posted May 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking to refresh our current logo, we don't currently have a branding guide. We have used InDesign in the past.

What we have in place
  • We currently have an old logo and brainstormed goals/target audience, which should make it easy for you to get started. We also have a website where you can review our programs, vision, etc., and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to apply resources to increase visibility and support for existing programs (school gardens, libraries, beautification) and pursue resident-led initiatives in the area of civic engagement.

We are entering a year of capacity building, and we need to ensure our logo/branding is clear, consistent, and ready to be plugged into all that we do going forward to really connect organizational awareness with the good work being done in the community in the area of justice, equity, diversity, and inclusion. www.mhccd.org

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Coalition for Community Development
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Cause
Community & economic development
Posted by
Kerri V
Kerri V.

Executive Director

Our mission

We seek to build relationships with neighbors to support a thriving community in Muskegon Heights.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Kerri)
The CCD is a great organizations that takes a lot of time caring for their community. My only issue in working with them was time management. Due to their busy schedule, designs went unseen with no feedback for months and I often was not updated with what/why I was waiting for feedback. Consistent communication was only on my end. It made the project last way longer than necessary. I understood the busy schedules and it being hard to get the board together. I just wished I was updated more on what was happening. Kerri was a great person, and when feedback was given from the board it was very thorough, which as a graphic designer I love. Overall the CCD logo refresh/redesign was a great project for an amazing organization.
Monika M.
Monika M.

Volunteer

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