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Marketing Strategy Consultation

Help Oakland Public Education Fund brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Oakland Public Education Fund
Oakland, CA, USA
Oakland Public Education Fund
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Oakland Public Education Fund
Oakland, CA, USA

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Cause
Education
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Marketing

Posted March 23rd

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are looking to do boost marketing for our Virtual Gala on 4/15/21. We are hoping that someone can help us create a plan for us, beyond our social media posts, to drive attendees and supporters to RSVP and attend the virtual event.

What we have in place
  • We currently have graphics and other assets, which should make it easy for you to get started. We also have a current social media plan, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to provide an additional number of public school teacher minigrants as a result of the fundraising for this Gala.

Our Gala is both a celebration and a fundraising opportunity with revenues going towards our A to Z Mini Grant Fund for all public school teachers in Oakland.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Oakland Public Education Fund
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Cause
Education
Posted by
Alexandria M
Alexandria M.

Executive Director

Our mission

The Oakland Public Education Fund leads the development and investment of
community resources in Oakland public schools so that all students can
learn, grow, and thrive.

What we do

The Ed Fund is the only organization raising money for all Oakland public
schools. Since 2003, we have raised more than $50 million for programs that
help students thrive. We put the right tools in students’ hands to give all
kids the excellent education they deserve.

We support all Oakland public schools—both District-run and charter—with a
focus on those furthest from opportunity, because kids who come to school
with less need more.

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