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Social Media Content Calendar

Help Community Mental Health and Wellness Coalition get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Community Mental Health and Wellness Coalition
Charlottesville, VA, USA
Community Mental Health and Wellness Coalition
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Community Mental Health and Wellness Coalition
Charlottesville, VA, USA

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Cause
Human services
Skills
Digital marketing Social media

Posted March 19th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are looking for support on a content calendar for Mental Health Awareness Month that will:
* Build brand awareness of our Coalition and increased reach for our Facebook page and newsletter
* Noramlize mental health as something we all are grappling with, especially during COVID 19
* Encourage help seeking and awarness of local resources when times are tough
* Encourage self-care practice to improve mental health

What we have in place
  • We currently have a Coalition Committee and a communication staff person, which should make it easy for you to get started. We also have content from our partners to help share and highlight, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to support other methods of advertising for MHAM.

See our project description - this project directly aligns with our goals

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Community Mental Health and Wellness Coalition
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Causes
Human services Health & nutrition
Posted by
Rebecca K
Rebecca K.

Coalition Director

Our mission

The Community Mental Health and Wellness Coalition's mission is collaborating to promote behavioral health and wellness through planning, advocacy, and access to effective services. We serve the Central Virginia communities of Charlottesville, Albemarle, Fluvanna, Greene, Louisa, and Nelson Counties.

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