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Google Ads Set Up

Help Recovery Cafe - San Jose make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Recovery Cafe - San Jose
San Jose, CA, USA
Recovery Cafe - San Jose
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Recovery Cafe - San Jose
San Jose, CA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted March 5th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We would like help taking advantage of the Google Ads grant. Hoping that you would be able to educate me a bit on how the Ads help our organization as well as set up the Campaign and Ad for us.

What we have in place
  • We currently have set up with Google for Non-Profits, which should make it easy for you to get started. We also have a development associate to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue to enhance our programs.

Increase awareness of our organization for those who would benefit from our services.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Recovery Cafe - San Jose
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Causes
Human services Health & nutrition Housing & homelessness
Posted by
KM
Kim M.

Development Associate

Our mission

"Recovery Cafe San Jose is a healing community in which those traumatized by homelessness, addiction,and/or other mental health challenges can come to know themselves as loved and as instruments of love in the lives of others with gifts to share. Recovery Cafe San Jose provides the stability needed to assist with housing, relationships, health and employment."

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